Apple barely talked about AI on your Event Big iPhone 17

Apple’s Hotly-Expected Apple event was Chock-full news updates for Airpods, Apple Watch, new apartment Iphones and more. But during one hour and fifteen minutes presentationWhat was considerably shorter than usual, was missing one notable buzzdread from the good piece of Fanfare: Ai.

Although Cook Tim Cook said during the advantage that the company “took the greatest jump ever for iPhone”, only an independently mentioned apple intelligence during the new iPhone discovered.

Yes, phones represent “progress in Apple silicon, hardware and software”, which means they are better to play, photos, speed, battery life and more. But most specific, a ai consumer help tools is Toutre Visual intelligence functions and live translation In IMessage and FaceTime – there were large voice points in June during VVDC 2025. years, and they are also necessarily a novel, such as Google and Samsung, as well as more or more.

The presentation was far cry from Apple’s difficult mention of AI on the iPhone 16 by revelation, which led to disappointment in public Fundiship functions He didn’t roll over as promised.

This year, Apple talked more about how to help the background power, and less about how it puts AI in front of consumer – unlike Google’s pixel 10 last month and Samsung’s event In January. An apple is too far behind its agent and efforts to become the assistant tool in the same way, so it focused a lot of this event on hardware and how to help attack things behind the scene.

The managers discussed how the neural engine of the power of Apple Intelligence was updated and how local large language models strength are better playing at higher frame rates. They mentioned that Apple has now built neural accelerators in each GPU core to enable “MacBook Pro-level calculations in iPhone,” Enable intensive AI load and possible possible.

But when you mention how and applies to your new airlines, apple strongly on live translation instead of taking Google’s access to the new budget pixels of how to talk about how to talk to Gemini AI. The executives mentioned how the advanced computer model is combined with an iPhone-based sensors and that the sensors for the scope of algorithms in the field of activity and calories, thanks to more than 50 million hours within more than 250,000 participants.

Mention AI in the new Apple presentation presentation was felt just like a hug. The heads are highlighted as Algori Algoorma Apple argolites argolica, over 30 day periods, as the blood pressure of the user reacts to the heartbeat. Thanks to a series of studies in the amount of more than 100,000 participants, and others. Sumbul Desai, Apple’s VP health, said the company hopes to “inform over a million people with non-aligning hypertension in the first year” and expects to expect the FDA approval soon.

AI ARMS Race has never been high hatches for companies that are shelter for the upper place – because they invested so much in their and efforts, and these efforts do not come cheap. Openai is appreciated this year at 300 billion dollars and allegedly He expects to burn $ 115 billion to 2029. years. Anthropic recently Raised 13 billion dollars to an estimate of $ 183 billion. In the last few months, the target spent Billions of dollars Employment of top researchers in industry after more than more $ 14 billion Investment in Skala AI. And that’s just to inflict a few.
Apple has long been criticized to lag behind in a and the race. Part of it is reflected in At least 10 reported outputs From her AI Research Department recently including Four last week. His lead to research robotics, Jian Zhang, allegedly went on target, and three of three and researchers allegedly left the Apple Model Foundation team, with two departure to Openai and one to anthropia.