Serena Williams Unders Investments brings League value to $ 340 million


Serena Williams represents Maria Sharapovo during the weekend for celebration in 2025. in the International Tennis Hall of Glory in Newport, Rhode Island, 23. August 2025.

Joe Buglevicz | Getti images sport Getti images

A female 3-3 basketball league is full of valuable in $ 340 million after the new basis of funding, which included the Monday Tennis Legend, announced Monday on Monday.

Villiams’ Serena Serena was part of the B Series financing that led the Bessereamer Venturi partners and also included Warner Bros. Discoveri and try Alex Morgan try. Unmarried did not detect the size of individual contributions.

The newest cash infusion means a dramatic increase in its assessment from just a year ago when the league is appreciated to $ 95 million, in the opinion she knew with the League who spoke about the state of anonymity of internal things.

The investment comes like women’s sports have increased in popularity and values ​​in recent years.

“In order for probably the most iconic female athletes, I think it is unfair not only with our players, but also the number of investors on the caps that were icons in their own strips,” said Alek Bazzell, co-founder and president without cessation.

Angel Reese, # 5 Rose, goes to a shot against Naphees Collier, # 24 Lunar Owls, during the second half in the Vaifair Arena in Medley, Florida, 21. February 2025.

Rich Storri Getti images sport Getti images

Other unsurpassed investors include high profile names such as tennis legenda Billie Jean King, NBA Superstar Stephen Curri, Tennis Champion Coco Gauff and Olympic swimmer Michael Phelps.

Bessemer invested in place in resale tickets sting, as well as streaming ballerth and twitches. The entrance hearts Sees were unworthy as a draft for the next generation of sports leagues, according to Cati Rea, Vice President in Besetser.

“We are always looking for a company that defines a category with generational tail winds and really courage that have it difficult to fit this product”, said. “We felt like we discovered it with no premza.”

It was founded within 2023. years and offers women’s professional basketball players league leading to the outside VNA. Previously, many players went abroad to external for additional compensation.

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The league says that offers women the largest average salary in professional women’s sports history and provides capital to players.

For comparison, VNBA does not offer its own players, and players are currently negotiating their collective negotiation agreement, which expires 31. October. One of the key issues discussed is an increase in player compensation. VNBA Commissioner Cathy Engelbert told CNBC In July, the average assessment of the Team VNA increased to about 260 million dollars.

Bazzell said the new funding will be used to add more resources for league facilities, for development efforts and create additional league awareness as well as in the second season.

“We’ve built a sustainable and sticky audience, both on television and certainly on social. So now we have to grow that imprint,” he said.

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