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The CNN logo is seen on the Reporter Microphone in London. (Photo Jakub Porzici / Nurphoto Via Getty Images)
NurPhoto Via Getty Images
Every month, large cable news networks do not only live in air – they also pay a parallel competition to see the public, who actually takes place in the e-mail to receive media journalists.
The aim of this particular SCRAMBLE has to do with the announcement of Nielsen Rating. And that’s a lot more competitive race than you’d think.
The competition is not only an announcement of the assessment – it is about shaping the story around them, framing victories and minimizing losses in a way that deals with this network, unlike that one. And August data offer a perfect example of how to play the point of rotation, and each public community competed not only in grades, but also on narrative.
E-Messaging from the main cable players everyone arrived in the noise in the afternoon this week, with Fox News By celebrating the summer transition, MSNBC leaning in the beholder “Engagement” and the performance of cross-platforms, CNN Under the magnifying glass of their originals and News Calling attention to its fast growth.
As the cable networks are framed their Nielsen grades
Let’s start with Fox news, which are at the topic of the email, it tried to remind everything and everything about his spot in order to burn: “Fox News Channel beat each network in the noticeable time throughout the summer.”
The network release continues to declare that the “historical race”, which is a fox-week trial “in Monday-weekly, for an average of 2.38 million of ABC, and CBS” 2.03 million NBCs. For August, Fox brought 2.3 million viewers Textime and 237,000 adults in the key of 25-54 advertising demonstration, plus 63% of the total day of cable viewing news and 65% in applications.
And only then the fox moves in the football bar.
August Fox cannot be resistant to point out, he saw “disassembly of CNN and MSNBC, and both” lost half of the audience “a year ago. The fox also saved their emergency franchises like Fivewho attracted 3.5 million spectators at 5 pm, “outweigh CBS” Big brother.“
Jesse Watters notice scored 3.1 million spectators while late night Gutfeld! Published 2.8 million and “continued to dominate the entire Television of late night.” Morning network emission Fox and friends He also finished August with 1.3 million viewers and 148,000 in the demonstration, allowing him to request “54 consecutive months” at # 1 in Demo.
Greg Gutfeld, host fox “Gutfeld!” (Photo by Roi Rochlin / Getty Images)
Getti images
How to rivals TV news foils spin their performance
MSNBC and CNN, meanwhile are far behind the fox in terms of viewing. But you wouldn’t know that from their respective announcements. MSNBC is, for its share, harmonized its August performance around the engagement of the viewer base.
His announcement opens with caring claims: “MSNBC commands one of the lowest audiences in full television”, on average viewers at an average of eight hours – “almost doubled” CNN’s NEED. (There is again: catching for an advantage in a rival expense.)
MSNBC says that average 1.2 million and 573,000 overall, and CNN won in August within 105. days in a row (971,000 compared to 488,000). Among the most suite competitive language: “MSNBC doubles CNN’s Mandika audience”, with Callitovi The Rachel Maddov Show Have “four times more than total spectators” as its CNN colleague Mondays (1.9 million based on 463,000).
MSNBC news also looks outside the linear: “5.7 billion combined reviews via YouTube and tiktok to date,” with August Youtube, views of 276 million, guided by political news about capital letters. Podcasts also get their own LAP to win, with MSNBC that touts almost 100 million downloads within the time of download and The best people with Nicolle Wallace Debit on # 1 on Apple Podcast Graph in June.
This brings us next to the CNN’s August state for the public, which indicates the power of its CNN originals, as well as the wider network ecosystem. Topline: “Top 5 Cable Cable Network” between viewers of the old 2 and more (P2 +, in Nielsen Nomenklature) during the total day for the eighth consecutive month.
The network also emphasizes programming: Live Help: When Rock ‘N’ Roll took over the world brought to 682,000 P2 + spectators and 84,000 adults from 25-54, CNN’s “best performance for CNN original series for more than a year”, while American Prince: JFK Jr. and return Real-time with Bill Maher Delivered by a three-digit period of time period. CNN’s news also emphasizes the subscription strategy: “With an increased strategic focus on digital subscription, and 5% growth in the year of average visits in the visitor via CNN digital platforms in the United States” from January to July “.
Then that news, which positions its performance as a story about growth.
A journalistic television network reporter speaks during live report while he stands near President Trump’s home house Mar-A-Lago. (Photo: Roberto Schmidt / AFP via Getty Images)
AFP via Getty Images
His edition arrived in all caps: “Fastest growing newspapers and 17% in total growth,” eight consecutive months “in total growth in total growth of” eight consecutive monthly. The release also lists Moments of the head on the head – “Outdoors MSNBC in the day at least three times in the past month” in a demonstration of 25 to54, and it is momentum at the level of showing: CuomoFor example, it increased by 14% compared to the first first quarter.
The bottom line: For Those Keeping Score, The Numbers Here All Come From Nielsen, and It’s Pretty easy to use them to point to who’s up and who’s down. However, storytelling around everything could not be more different.
Instead of serving any of the Networks’ criticism, “the same attention is that the networks are represented and amplified. It is certain that the media journalist be cynical (Snorkers, but there is a full element of glass here, which is also worth noting:
It is the fact that the audience, advertisers and journalists still interested in cable news news to achieve the results of valuable struggle.
