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Google confronts $ 3.45 billion in line From the European Union for inclusion in anti-Conditioning Practices of Advertising Technology, the European Commission said Friday.
Fine derives from the appeal by the Council for European publishers who have given Google preferred network advertisements for advertising, injury to competitors and online publishers. The European Commission wants Google to stop this only of the Synferences and stop its conflicts of interest. The Commission says it will give Google, which export Approximately $ 350 billion in 2024 income. Years, an opportunity to show how they will follow before it recommended sharing from some of its ad services.
“The digital market existed to serve people and must be founded in trust and fairness,” Teresa Ribera, Executive Vice President for a clean, fair and competitive transition in the European Commission, in the press release. “And when markets fail, public institutions must act to prevent dominant players from abusing their power. It means a level reproduction field, where everyone competes in equal respect and citizens have a true right to choose.”
Google did not agree with the decision and says he will complain.
“It imposes unjustifiably in order and requires changes that will hurt thousands of European companies by making money,” Lee-Anne Mulholland, global head of regulatory jobs on Google. “There is nothing to anticipate in providing services for customers and ad sellers, and our services are more alternatives than ever before.”
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President Donald Trump signaled to European regulators earlier this year that his administration will Go after entities that fine American technical companies. The last Fina in the EU should have landed on Monday, but delayed after opposition to the EU Trafficking Maros Sefcović, according to Reuters.
The penalty comes as regulators globally, try to force great technology in the morning. Google operates in the largest world browser, online on the ad market, web browser and mobile operating system, and the company is often in regulator coverings.
This week, in a significant middle of the American antitrust case by accusing Google to manage illegal monopoly with his search engine, a judge Google slap on the wrist And retained from the strictest possible drugs, such as ordering Google to sell your Chrome Internet browser. Google’s Stock jumped after the verdict. Despite relatively loose penalties, Google said to complain about the verdict. The Ministry of Justice said that it was estimated if they will complain.
Read more: Judge Rules Google can stay chrome but must stop exclusive searches
This is not the first time that Google punished the department against EU antitrust. 2017 year Google is affected $ 2.7 billion in order Since the site is a priority for purchase results priority in search, injuring competition. 2018 years $ 5 billion in order is charged against Google for anticanistic practices through android, which gives Google search and dominacy of chrome on third party devices. In 2019 years $ 1.7 billion in order Google is imposed to block competitors on your AdSense platform.
Earlier this week, the French data protection authority was punished by Google $ 381 million For improper use of cookies in Gmail. Separately, The group of European publishers submitted an appeal Against Google to use their content in AI reviews at the beginning of this year.
