Google is a Kamio $ 3.5 billion in the EU for AD technological abuse

The European Commission conducted 2.95 billion euros against Google (~ $ 3.5 billion) against Google for “abuse of its dominant position” in advertising technology. In his announcementThe Commission claims that Google’s alleged anticommunicances have increased costs of advertisers and publishers, potential consumer prices as a result.

The Commission ordered Google to figure out the plan to stop his anticarction practices that must file within 60 days. “If they do not propose a sustainable plan, the Commission will not hesitate to impose an appropriate medicine”, the Commission State, adding that the solution can include forcing Google to sell out parts of its ad technology.

In a statement by email EdgeLee-Anne Mulholland, Google’s Vice President and Global Head of Regulatory Affairs, called the decision on his ad technical services “Wrong” and said that the company plans to file an appeal. “It imposes unjustified fines and requires changes that will hurt thousands of European companies by making it difficult to earn money,” Mulholland said.