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As Starbucks Explain your American locations, the coffee chain is trying to welcome their cafes to all more inclusive design.
As part of wider effort to return customers, the company has Priority plans that makeover gives approximately 1,000 locations by the end of 2026. years. In the meantime, the renovation and development of the main trade will be more painful in the meantime.
Although changes will differ based on the location, expect more seating, dark wood coverings and other settings that make up their cafes Cozier. The renovation will also include adjustment such as less sharp lighting that will not affect customers with light sensitivity.
“We advance more than 1,000 cafes in the next year, interfering with our global heritage with local, including deep human and deep human”, Dawn Clark, Starbucks Visior Vice President of the Cafe Design and Concepts, in CNBC statement.
“Whether it is the heat of the Palisadi or urban energy of Manhattan, the intentional design encourages customers to stay longer, connect more and return to a meaningful business impact,” Clark said.
Starbucks plans to spend about $ 150,000 on each “lifting”, without closing stores. The company began locations in New York, and then cafes in Southern California.
Makeholds is intended for shops to give more welcome, returning Starbucks to your previous status as a “third place” to socialize between home and work. In recent years, Starbucks lost that reputation, stimulated by decisions such as removing seats such as mobile ordering become popular and free from stacks to discourage to discourage.
Under the director of Bryan Nickolom, the chain plans to reverse many of these decisions trying to break the decline in sales. For example, it is previously told employees In June, it plans to add 30,000 places removed from the cafe.
But try to complain about the wider patella to customers is not new for the company. Starbucks first introduced Affordable stores design At the beginning of 2024. years, before Niccol’s mandate. At that time, the company said the design took about two years and included entrance from Baristas.
Look at the recently renovated café in New York near Manhattan’s Square’s sun.
East East Location Starbucks Union East before renovation
Source: Starbucks
Before renovation, the location was missing many decorative touches, in addition to some large photographs of the chain hacienda of Alsacia, its coffee farms and research in Costa Rica.
With such a rare seat, the concrete floor floors were more obvious. Sharp lighting was not even a storage procedure.
Wholesale seating spaces has even more seats, plus the gallery and lighting wall with less glare.
Source: Starbucks
The location now has many more seats near the entrance. Leather emphasis on the wrapping booth makes sits more enjoyable. The tables are easily triggered and accessible height for wheelchair users.
Starbucks also returned electrical measures that disappeared in previous makeover. Now customers who want to study or work from the location can charge their transmission computers or phones, encouraging them to stay longer.
A large area of mats bring a pleasant touch, except to dampen some of the ambient noise in the cafe. Live plants also add to domestic vibration of space.
Tweaks to the location include adding high tables and bar chairs for more seating options.
Source: Starbucks
High-top tables, positioned closer Barista bar, offer the possibility of a seating option for customers who want to sit with followers. Makeover adds another 16 seats to the location.
Starbucks also changed its light towers to soften the store lighting and reduce the sheen, giving it the hotter atmosphere. Improved lighting helps to stand out existing mural, see the right side of the above photo.
Starbucks added a shelf unit that emphasizes her coffee beans.
Source: Starbucks
Behind Barista Bar, the company added a large unit for shelves that highlights bags of their coffee, plus a decorative burlap bags that hold beans. The purple purple in question is on the nearby University of New York.
Customers waiting to pick up drinks can sit on the side. The earlier area was an standing strip that was not available with wheelchair users.
In addition to adding mats, Starbucks also improved the entire insulation of the location to reduce the Coffee Cafe. For Baristas, change means that conversations between customers are less likely to hamper their work, whether it correctly hears the order or focus on making Latte.
