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The new Cracker Barrel logo was seen in the menu within the restaurant 21. August 2025. in Pembroke Pines, Florida.
Joe raedle | Getti images
Cracker Barrel Stara rural shop was issued by a statement that responded to spreading on Monday refund He faced last week over his rebranding and new logo.
“If we showed us anything in the last few days, it’s a deep care of crackers. We are really grateful for heart voices” wrote. “You also showed us that we could do a better job we share who we are and who we will always be.”
The new logo removes the image of “Uncle Herschel” Restaurant “Uncle Herschel” competes on the barrel that was prominent in the original, leaving behind only the words “Cracker Barrel” on the outline of the yellow barrel. The phrase “Stara rural shop” was also made.
The colors, which the company said it was inspired by the eggs and biscuits of the restaurant, remained close to the original.
Old and new logo Cracker Barrel.
Courter: Cracker Barrel
Users on social media quickly criticized a new logo, describing it as “generic”, “heartless” and “Bland”.
Some conservatives also knocked a new logo, saying that she had confiscated the classical, American feeling that was so central in the barrel over the years.
Cracker Barrel said that although rebranding makes titles, his focus remains “in the kitchen and on your board.”
In the statement, Cracker Barrel said that Uncle Herschel would still be presented on the menu, as well as on the signposts and a village store.
“He doesn’t go anywhere – he’s a family,” a statement read.
The company also addressed the criticism of the decor set in some locations of the cranky, a warm fire in our store, and the game in our store, and Vintage Americans in our store, and vintage Americans in our store Store, and Vintage Americans in our parlon in our store, and Vintage Americans in our store, and Vintage Americans in our warehouses in our warehouses in Lebanon. “
The restaurant chain repeated customers that its values have not changed.
“We know that we will always get everything right, but we will continue to test, learn and listen to our guests and employees,” the restaurant said. “At the end of the day, our promise is simple: here you will find comfort, community and catering in Cracker Bareel. Uncle Herschel wouldn’t want any other way.”
