‘Hamilton’ sets a record price of tickets

Leslie Odom, Jr. Performing a song from ‘Hamilton’ during 58. Grmmi rewards on Richard Rodgers at 15. February 2016 (photo Theo Vargo / Getti Images)

2016 Getty Images

Being in the room where this happens now will cost even more Hamilton.

Such as Tony award-winning actor Leslie Odom of Jr. Preparing to return to the role Hamilton Next week, the manufacturers have set premium ticket prices at certain performances at Record breaking $ 1,525.50. The new eclipse price even astronomical prices were charged in the closing plays for sale, plays with the stars We rolling cheerfully, Romeo + Juliaand Othello.

When Hamilton The manufacturers doubled the price of 475 to $ 849 in 2016 year, leader, Jeffrey Seller, insisted that the increase is designed to determine scalpers. Lifting the upper ticket price on Broadway Boxing Office would reduce the border of profit for scalphers, and “removes air from those very brokers who use our tickets to kill” explained.

In addition, the move would redirect money from scalpers, who were making About 60 million dollars a year at the time, artists, manufacturers and investors associated with emissions.

“What must have been frustrating for me, as the owner of the company, is to see that my product has presented her face value in many times and I do not share in these profits” listed. “(A)

ll of these dollars go to those useful intermediaries and do not go to just people who create a play, perform a play or work on the play every day “” continued. “It’s not fair”, producer Gunđan.

But some felt that the raising of the upper ticket price is for Hamilton It was unfair.

“Paying $ 849 for one theater card is simply obscene” mislead one indignant theater burden. “It will show how much more and more regular aspects of life are objecting and sloping towards the rich”, “a person collected.

Broadway actor Jason Danielei complain which charges more money for maps for popular shows like Hamilton is “not in the best interest of the theater in progress.” High prices in Broadway cards appear people at more affordable and more accessible forms of entertainment like film and television, adding it “(a) shelterless, except that a wide card is performed, it destroys live theater.”

Broadway could soon be “to appreciate the market” scared Producer Stephen Bird. “We are entering the price range in the opera,” he said.

In an effort to fight complaints, Hamilton The manufacturers expanded the number of seats allocated in the $ 10 long lottery lottery and arranged for 20,000 Serbian high school students in New York, to see the show every year for $ 10. “In some way”, the seller said“We lead from rich to give poor, because there are no questions that the premium subsidizes those tickets of $ 10.”

However, others argued that new high ticket prices are not large enough.

“(T) Hesa ​​prices are still too low,” declared Rafi Mohammed, Consultant Consultant. “Given the average price of resale approximately $ 1,000 (and that was before Hamilton They won 11 tons of awards), there are still a lot of margins for games “, noticed. Those comforts are still ready to pay more than $ 849, and the manufacturers still left money on the table.

Even with the upper price of the ticket of $ 1,525.50 in the Broadway Box office, tickets for Hamilton With Odom now sold for more money in the resale market. The right market value of each map is still less than the price of the face ticket, and the scalci now want to resell tickets for more than thirty times their face values.

While Hamilton The manufacturers refused to discuss their price strategy, it is possible to take into account more than a simple economy. Show, who created more than a billion dollars selling tickets on the Broadway itself, may not be experienced as only art for wealth.

Seller, who presented the first lottery Broadway for reduced cards in 1996. years, before confirmed that for me “(a) change that is deeply important.” “It’s deeply important for Lin and our whole team,” and “It was always,” he continued. “I know how it is that I can’t afford a theater map of the whole price,” he said.

The average ticket price until Broadway emissions increased last season from 125.27 to 129.12 dollars. But if the tickets are for counters Glengarri, Glen Ross, Good night and good luckand Othello are removed from the equation and then the average ticket price drops to $ 125.03.